This is a fact. A client of mine recently chose not to book a week long conference at the Burlington Hotel based on their reviews on TripAdvisor. Ouch! It is being used to find the right conference hotel.
TripAdvisor have now introduced a business listing which I would highly recommend serious conference hotels in Ireland upgrade to. Why? – the hotel gets….
Link to your website
Email address
Phone number
Link to special offers
Special offer tag
Custom photo slideshow
It is all about making it easy for the conference organiser to get independent reviews about your hotel that are believable and based on a real experience.
TripAdvisor spoke at the IHF Conference in Killarney today on this topic and needless to say it was a heated debate about listing the reviews directly on hotel websites and them being anonymous. I highly recommend it. If you are not putting the reviews on the hotel website, conference organisers are just going to look for them anyway. If there are negative reviews, it all depends on how they are handled. Some negativity makes them more believable. Conference Hotels can’t ignore the power of TripAdvisor in converting a conference, meeting or event enquiry, they are being used to find the right conference venue and conference hotel.
