How to effectively Market your Conference or Event - Tips from Christian Payne.
I attended an excellent presentation by Christian Payne – @documentally, recently on Twitter for Business. Brilliant presenter, fantastic on the subject and kind enough to give me his time afterwards.
I asked Christian for a few tips for Conference and Event Organisers on how to effectively use Twitter to market the events….
- Create your own hash tag for the event – don’t let others do it, as it is easier for you to track conversations with one hash tag. Eg # hospitalityconference
- Pay good attention to it – follow the conversation in real time
- Set up google alerts (for your keywords and to help keep track)
- Find the nodes* and amplifiers** for your event/subject and make sure you are following them
- Don’t think it is cool and funky to have the #tag playing behind the speakers on stage at the event – it is distracting. There are plenty of opportunities to advertise it pre-conference, on the website, at registration – have it very obvious at coffee break and lunch time and the bathroom is also a place where it will be noticed!
- Use ***Storify to tell a story about communication of the event – collecting all the info as you are going along. Be on top of it in real time – this is vital or you will miss the conversation.
- Other media – listen to facebook pages, FourSquare and gowalla. Use other social media communication to know what is being said about your event and to market it.
The event was run by Media Contact – Jack Murray. They run great courses
Notes
*Nodes – a central or connecting point – who can connect you to your audience, who is talking about what you talk about.
**Amplifiers – who can reach a wide audience quickly
*** Storify– tool to tell your story online.
